The internet has largely revolutionized the way business is promoted, and this is many due to the appearance of online marketing. Online marketing is a modern way of getting the word out about your business, and get people to learn about your business. Location based social media such as Foursquare has proven to be instrumental in getting more people to a business, and this goes for franchises as well. Knowing how to take advantage of Foursquare as part of the marketing of a franchise is a great addition to the overall marketing strategy, and can prove to be very useful.
Foursquare is a location based social media site that allows its users to update a location that they have ‘checked in’ to. This means that you can get free promotion for your franchise once a person has checked into your business, as many people will get to see the location of the business. What you also need to know is that there are third party sites that work in conjunction with Foursquare and other location based social media, and offers a number of services of their own. These services include allowing users to search locations based on the services that they require, and that are within their locality. These sites also allow people to post their reviews regarding a certain establishment.
Getting people to post good reviews about your franchise can prove to be very successful on getting people to come into your business. Before going ahead to incorporate Foursquare into your marketing strategy, you need to set some goals, as well as have an expected outcome in mind. This will help streamline your campaign, and help you to achieve the result that you are looking for. You need to keep in mind things such as if you are looking to sell more of a certain product, if you want to get more customers during a particular time of day and so on.
Lastly, Foursquare offers a great opportunity for promotions. You can offer certain promotions such as offering people freebies or special discount if they update their location on Foursquare a certain number of times. This can really help boost your franchise, and get more people to visit your website.